HYBRIGHT integrates identity profiles holistically and thus reveals the important connections and patterns for the early detection of risks and fraud attempts. Our data universe therefore comprises three dimensions: information breadth, depth, and variability.
The breadth of information leads to complete coverage of all relevant actions in the life cycle of a customer: from account creation to interactions and payment behaviour, you will get to know your customers' habits extensively.
With the depth of information in our data universe, we offer the most extensive data possible for individual campaigns, such as email addresses, device information, geolocations, payment and identity data. By observing information variability, we supplement these static data and change the profile process to identify patterns and corresponding deviations. With this three-dimensional database, we are ideally equipped to protect your sales.